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car buying

Selling the Car Buying Experience: Five Ways to Better Engage Customers

Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the...
customer successvideo

The Value CDK Global’s Customer Success Model is Bringing to Dealers – John Hickey...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by John Hickey and Michael Seeman from CDK Global. John is the...
customer

The Most Profitable Business Strategy Is Your Current Customer Base!

Almost Every Dealer, CEO, President VP of Sales and Manager that I speak to these days in the automotive dealership business constantly emphasizes building...
video

Creating a Highly Personalized Online Experience for Your Consumers – Jessica Stafford, Autotrader

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Jessica Stafford, Senior Vice President and General Manager at Autotrader and...
AIvideo

The Benefits and Barriers of Implementing AI in Your Dealership – Chase Abbott, Cox...

Chase Abbott, Vice President of Sales at Cox Automotive, stopped by the CBT Stage at NADA 2020 in Las Vegas to talk about how...

Creating a Video Culture at Your Dealership

 On this week's episode of Kain & Co., David Kain of Kain Automotive talks about how you can engage with your customers by using...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...