Tuesday, April 20, 2021
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cybersecurity

The dangers of cybersecurity and fraud in 2021: What your...

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There are many pros when it comes to allowing customers to purchase cars online. There is an increase in efficiency, greater ease of organizing documents, and a potential rise in customer satisfaction due to the convenience. Nevertheless, there is an enormous threat that you may already have experience with: cybersecurity and fraud. Cybersecurity company, Purplesec, […]
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EV

How can service departments prepare for an EV-focused industry?

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According to the International Energy Agency, electric car sales surpassed 2 million globally in 2019. These numbers only continue to grow higher, leaving dealerships wondering how their service department will need to change. While EVs require less service work due to having fewer moving parts, simpler propulsion systems, and fewer parts to replace, there will […]
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referral

Six Steps to Build a High-Converting Referral Program at Your...

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Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the profile of being low-cost and effective in generating leads: referrals. People are four times more likely to buy an item when referred by a friend. Additionally, referral marketing generates three to […]
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