customer data platform

On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients

Creating a concierge experience for car buyers: tips for dealers

Jaelyn Campbell - November 7, 2023

For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain trust. Dealers can harness the abundance...

Sales & Marketing Featured

Leveraging first-party data instead of third-party cookie-based marketing gives dealers more control over customer retention and acquisition.

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

Aaron Sheeks - May 16, 2023

By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie has been a key component for...

Sales & Marketing Publishing Partners

customer data platform

Creating a concierge experience for car buyers: tips for dealers

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

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Japanese automakers face near $40B hit from U.S. tariffs and EV policy shifts

Trust gap continues to slow autonomous vehicle adoption, JD Power finds

What GM’s autonomous vehicle strategy could mean for dealers