Ways to Pitch a Lease
Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase...
Creating Excellent Employees with Employee Improvement Plans
We all know the foundation for a great Service, Parts or Body Shop department or any venture really, is great employees. But if you...
Changing your Website? Here’s What You’ll Need From Start to Sale
There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...
Sonic Automotive President Jeff Dyke Discusses Trends in the Auto Industry and EchoPark Expansion...
On today’s show, we welcome back Jeff Dyke, President of Sonic Automotive, the fifth-largest U.S. dealership group. Jim and Jeff discuss how Sonic Automotive...
The True Cost of Education For Your Team
In every dealership or business, mine included, leaders analyze and wonder how an investment in ongoing education for employees impacts our bottom line. We...
Altering the Language Being Used in Your Dealership
On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may...
How Video Pre-Roll Can Complement Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
The Importance of an F&I Specialist
Nowadays, some sales managers are submitting deals to the bank directly, assuming that all they're doing is streamlining the process. On this week's episode...
7 Customer Contact Selling Points
On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...
