The NADA Show 2018 is quickly approaching and companies cannot wait to introduce what they have been working on over the last year to the automotive dealership and retail communities....
On today's CBT Newscast for Tuesday, March 13th, 2018:
Is Your Digital Marketing Plan Reaching its Full Potential?
The NADA Show 2018 is quickly approaching and companies cannot wait to introduce what...
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which is compiled by mining and analyzing...
On today's CBT Newscast for Friday, December 29th, 2017:
Brooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss...
When it comes to marketing, industries have aligned themselves with the "Four P's": Product, Price, Promotion, and Place, otherwise referred to as the "marketing mix." For auto retail, Brooke Skinner...
On today's CBT Newscast for Monday, November 20th, 2017:
How the digital age has changed the Four P’s of marketing
When it comes to marketing, industries have aligned themselves with the "Four...