Tag: board of directors

automation

Why automation is a crucial tool in today’s auto industry

In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can…
service

How your service department can improve the trade-in process

The vehicle trade-in process has evolved a lot over time. One of the biggest changes is that there used to be a lot more room for error.  In the past, an under-informed buyer was more likely to fall for a…
Mitsubishi

Mitsubishi connected car tech exemplifies a tool for customer retention

On Wednesday, Mitsubishi Motors announced that Eclipse Cross drivers will be equipped with connected car tools to accentuate the ownership experience through the My MITSUBISHI CONNECT app. In a press release, Mitsubishi Motors North America said that they’ve partnered with…
EVvideo

What will it take for consumers to embrace the EV market? – Lea Malloy

Growth in the electric vehicle market took a small hit as the pandemic began, but Cox Automotive experts say this is only a minor bump in the road to advancement. Today, we’re pleased to welcome Lea Malloy, head of research…
neutral

Major auto industry players aim to be carbon neutral

Emphasizing the commitment to developing green transportation and processes, several carmakers are announcing plans to move toward a carbon neutral position in manufacturing. While it isn’t a new strategy to reduce emissions and greenhouse gases for some of the largest…

Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…