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USMCA

Auto Industry Leaders Express Support for USMCA and Urge Congress to Approve It

With bated breath, many in the automotive industry have been waiting for the word on the United States-Mexico-Canada Agreement (USMCA) and how it will...
F&I

Should Sales Handle F&I? Maybe, Maybe Not.

Back in the day, it would never have been thought of to have a salesperson present F&I products out on the floor. Sales was...
education

The Benefits of Having a Customer Education Campaign at Your Dealership

Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
customer experience

Tips for Creating a Premier Customer Experience on a Budget

Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...
video

AutoNation CEO Cheryl Miller Discusses Market Disruptors, Industry Turnover, and Tariffs (Part 2)

In part two of this CBT News exclusive, our host, Jim Fitzpatrick continues his conversation with Cheryl Miller, AutoNation's first female CEO, and first-ever...

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The Steps to Negotiating

On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...

Using the Right Language When Speaking to the Customer

Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...

Automotive SEO Strategies

On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...