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Using Technology to Increase Service Sales and Efficiency – Jim Roche, Xtime

CBT's own Jim Fitzpatrick sat down with Jim Roche, Senior Vice President of Marketing and Managed Services for Xtime, a Cox Automotive company, to...
Market-Based Strategiesvideo

Applying Successful Market-Based Strategies For Profitable Returns on New and Used Cars

Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief...
interview

How to Interview a Job Candidate

Have you ever hired someone only to be disappointed with their performance? If so, you may have only yourself to blame. Good talent is...
sell better

5 Tips To Sell Better Online

It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and...
record high

5 Ways Dealers Can Help Customers Wade Through Record High Vehicle Pricing

Many automotive analysts have projected a decrease in the number of cars sold this year. The primary reason given for this was the fear...

Moments of Truth

Moments of truth define you as a salesperson. The way you handle certain things the customer throws at you has a direct effect on...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Wasted Dollars in Your Service Lounge

People live at a faster pace nowadays. How time feels to someone is relative to what their priorities are at any moment. On this...

Follow-Up Calls

On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.