TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%

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Owner Of A Recalled Vehicle

Today’s Owner Of A Recalled Vehicle Can Be Tomorrow’s Happy Service Or Sales Customer

- October 30, 2015
Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER U.S. Defense Secretary Donald Rumsfeld, you may recall, felt there were three...
CBT News Placeholder

Auto Industry Leaders Discuss Car Buying Process At Panel Discussion Moderated By CBT Automotive’s Jim Fitzpatrick

- October 29, 2015
ATLANTA, GA (PRWEB) OCTOBER 29, 2015 Autotrader President Jared Rowe updated his company’s startling research on consumer satisfaction with the car shopping experience during a recent panel discussion in Chicago moderated...
CBT News Placeholder

Mercedes-Benz USA Chief Cannon Sits Down For Q-And-A With CBT Automotive’s Fitzpatrick

- October 28, 2015
SANDY SPRINGS, GA (PRWEB) OCTOBER 28, 2015 Mercedes-Benz is moving its U.S. headquarters to Sandy Springs, Ga., from New Jersey starting this year. Speaking recently to an audience of about 300...
Customer-Identity Thieves

Ponder How Appetizing Your Dealership Appears To Customer-Identity Thieves

- October 27, 2015
Take steps to deter both hackers and burglars, and prepare an incident plan in case of a breach. BY ERIK NACHBAHR Auto dealerships are inviting to data thieves, given the consumer...
Auto salespeople

Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The Negotiation

- October 27, 2015
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE Rejection is commonly defined as dismissing or refusing a proposal, idea, etc. It...

CNBC Small Business Guru Marcus Lemonis to Deliver Keynote Address at CBT Automotive Conference

- October 27, 2015
ATLANTA, GA (PRWEB) OCTOBER 27, 2015 Marcus Lemonis, host of the CNBC reality show “The Profit” that helps small businesses compete, has signed on to deliver the concluding keynote address at...
Pre-Roll Ad settings

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

- October 23, 2015
Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their marketing directors need to get familiar...
Reputation On Facebook

Take Extra Care To Manage Your Dealership’s Customer Reputation On Facebook

- October 20, 2015
The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN We’ve all heard the phrase, “It’s all fun and games until...
Defensiveness With Customers

Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers

- October 13, 2015
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS To some in the retail automotive industry, customers with full access to information once...
CBT News Placeholder

CBT Automotive Conference & Expo Expands Booth Space To Accommodate Demand

- October 12, 2015
ATLANTA, GA. (PRWEB) OCTOBER 12, 2015 Demand for exhibitor space at the Feb. 9-11, 2016 CBT Automotive Sales, Service and Marketing Conference & Expo in Atlanta has led event organizer CBT...
CBT News
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