Vendor Partners are important to Dealers
Vender Partners are important to Dealers
Joe Gumm interviews Eric Mercado (Vice President of Sales Force Marketing) Jonathan Bast (Director of National Partnerships Force Marketing).
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Don’t Work a Bad Deal to Your Death
Walk Away to Win
By David Missimer
There’s something about selling that can drive even the sane to insane lengths to do a deal.
Take the case in which a Connecticut dealership was hell-bent...
Practice Saves Sales, Encourages Accountability
Call Monitoring
By Alan Ram
Do your managers listen to every sales call on call monitoring? I speak at a lot of Dealer 20 Group meetings, and this is a question I consistently...
How to market your dealership
How to market your dealership
Joe Gumm interviews Tim Bergstrom President and COO of Bergstrom.
Becky Chernek: paper or digital menu
Becky Chernek: paper or digital menu
Joe Gumm Interviews Becky Chernek host of F&I Today
How to get the right sticker price
How to get the right sticker price
Joe Gumm Interviews Ned Nielsen, Founder of Monroney Lables.com.
How to Market to Generation Z
How to Market to Generation Z
Joe Gumm Interviews Renee Stephens VP of US Auto Quality of JD Power
How Dog Lovers can increase your sales
How Dog Lovers can increase your sales
Joe Gumm Interviews George Yuman of Yuman Chevrolet in Macon Ga.
Giving Used Car Lots Facelifts
Giving Used Car Lots Facelifts
Joe Gumm Interviews Michael Cohen of Silver Star Motors
August Sales Numbers
August Sales Numbers
Joe Gumm goes over August Sales Numbers in the Auto Industry
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