Do consumers like crossovers? Stop wasting your money on models that don’t move. Giving car buyers what they want in
Dealers are typically expense-conscious. They’ll often sign every check, and pressure-test monthly bills: How many leads did we get from
Joe Verde: Find out why it’s important to practice your skills before getting in front of the customer.
David focuses on the demo drive and explains how to best shape that experience to inspire your customers to buy.
David Kain: The database at the dealership is obviously important. However, David suggest going beyond that with your own.
Becky speaks with Lisa Bundy about how the abundance of customers with negative equity will affect car sales in 2017.