Addressable Advertising on Cable TV

On this week’s episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that

Be Intentionally Congruent

Are you intentionally congruent on the lot and in the showroom? Let the customer know that you and your

Are Buyers Liars? Ask Questions That Get Honest Answers

As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers

Why the Phone is Your Greatest Weapon in Business

We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience They Want

On this week’s episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for 2020

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020

High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from

CBT Automotive Newscast for January 21, 2020

Today on CBTNews.com – Tuesday, January 21st, 2020: Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in

Social Selling: You Can Post, But You Can’t Hide!

We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale

Following the Rules of Your Trade

On this week’s episode of Straight Talk, David Lewis talks about following the rules of your trade in order to