Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no
Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s
On today’s episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer
What is it that motivates you? Is it a motivational speaker like Tony Robbins? A certain podcast? On today’s Tip
In this interview with Lawson Owen, managing partner at Proactive Dealer Solutions, Jim and Lawson discuss how they bring a
Today on CBTNews.com – Thursday, February 6th, 2020: Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty in
Many businesses today can agree that placing a focal point on the customer is imperative for business success and can
In this segment, Kerri Wise, TrueCar‘s Vice President of Industry Relations and Education, and Jim discuss TrueCar‘s recent re-brand and
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data,
What is your “why”, but more importantly than that “what’s in it for you, not your customer?” Cory suggests reversing