CBT Week In Review for Friday, December 7th, 2018:
Digital Retail Trends to Implement at Your Dealership in 2019 – Andy MacLeay, Dealer.com
Digital retailing may have a long way to go before it is the industry standard, but with the popularity of online retailers like Amazon, dealers need to be aware of the changes that need to take place. Today, Jim speaks with Andy MacLeay, director of digital marketing for dealer.com to discuss the latest digital retail trends in automotive. This November marks the 20th anniversary for Dealer.com, which has grown and evolved as a major player in the automotive market with a network of more than 13,000 dealers. Watch Now
Cultivate a Better Relationship with Your Customers Using These Strategies – Jeff Shore, Sales Trainer
The sales process can be challenging at times, but when done right, a good salesperson can predict their customer’s next move. Having the right product on hand for the consumer is only half the battle. Joining Jim today is Jeff Shore, award-winning sales trainer and keynote speaker, to discuss psychology-based sales training and how to sell the way your customers want to buy. Watch Now
Revitalize Your BDC in 2019 with These Proven Techniques – David Kain, Kain Automotive
As 2018 quickly comes to a close, dealers’ sights are now set on finishing out the year strong and setting up solid expectations for 2019. If you’re brainstorming new standards for your dealership’s BDC and sales training efforts, then our next guest has some advice you don’t want to miss. On today’s show, Jim speaks with David Kain, president of Kain Automotive and host of Kain & Co. right here on CBT. Watch Now
Sales Call 101: How to Sell Successfully Over the Phone – Art Sobczak, Business by Phone Inc.
Practicing cold calling in your BDC is challenging but it can also generate an abundance of leads for your dealership’s sales department. Our guest today is here to discuss the art of selling by phone, and how to get customers to say ‘yes’. Art Sobczak, is the founder of Business by Phone, Inc., is a Lifetime Achievement Award winner from the American Association of Inside Sales Professionals, and the best-selling author of “Smart Calling”. Watch Now
