Today on CBTNews.com – Friday, April 24th, 2020:
GM Bill Brown Discusses Baierl Acura’s Many Initiatives to Support Healthcare Workers and Members of their Community
On today’s show, we continue our Coronavirus Coverage with Bill Brown, General Manager at Baierl Acura. Jim and Bill talk about the importance of digital retailing now and how his store is supporting the community in these uncertain times.
How Mobility Services are Weathering the Pandemic
The novel coronavirus has sparked stay-at-home orders in dozens of states nationwide especially in major metropolitan areas. Like auto retail dealerships, the shutdown has had a devastating effect on alternative modes of transportation like ride sharing and car sharing. It’s a difficult time to operate a consumer-based service centered around sharing contact points with others who could potentially be sick. Commodities like face masks, hand sanitizer, and bathroom tissue are in short supply, an indicator of customer sentiment around shared surfaces. How are mobility services in the US faring during the downturn? Read More
Turning Online Car Browsers into Buyers
The online retailing process is rather new for most car dealers. What was a small niche just weeks ago has become the norm for American vehicle retailers. However, there is plenty of room to iron out the wrinkles. Those responding to leads coming from online car shoppers are finding success in converting to a sale. The problem is that dealerships can see thousands – even tens of thousands – of unique site visitors every day with only a few making contact by email, text, chatbot, or phone. How do dealers increase the number of inquiries online? Read More
