On the Dash:
- Chrysler launched its 2025 holiday campaign featuring the Pacifica and The Elf on the Shelf across digital and social channels.
- The effort encourages families to share their own photos of the Scout Elf inside their Pacifica and tag Chrysler.
- The campaign highlights Pacifica features that support family travel and seasonal activities, reinforcing its positioning for the holidays.
Chrysler has launched its annual holiday marketing campaign featuring the Chrysler Pacifica and The Elf on the Shelf, bringing the seasonal character back to the brand’s social channels through Christmas Eve. The campaign reinforces the Pacifica’s role as the official minivan of the holiday season and invites families to join in by sharing festive content of their own.
The program centers on Sparkle, the Scout Elf who appears throughout the Chrysler Pacifica in photos and videos across Instagram, Facebook, TikTok and Pinterest. Chrysler encourages owners to post photos of their own elves inside their Pacifica minivans and tag the brand’s social channels to take part in the campaign. The effort also extends across Chrysler’s website, digital media platforms and the company’s Wrap up the Year sales event.
Chrysler’s holiday content highlights key features of the Pacifica that support family travel during the busy season. The company promotes the minivan’s heated seating and panoramic glass roof as ideal for holiday outings and for children hoping to spot Santa. The brand also points to the Stow n’ Go storage system as a practical tool for hiding gifts or managing luggage during family trips.
Throughout December, Chrysler will publish weekly Instagram stories and interactive content across Facebook and TikTok. Fans can look for Sparkle in various Pacifica settings or vote in polls that ask viewers to choose their favorite moments. The goal is to create shareable interactions that keep owners engaged throughout the month.
The campaign uses the Pacifica’s built-in conveniences to inspire new scenarios for Sparkle. Highlights include the vehicle’s cup holders, second-row Stow n’ Go bins, Uconnect Theater system and Stow n’ Vac, which Chrysler presents as playful backdrops for holiday-themed activities.
The holiday program was developed in partnership with Publicis and continues Chrysler’s strategy of using family-centered digital engagement to spotlight the Pacifica during one of the most active travel periods of the year.
