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Banking on a New Customer Experience

Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group. BY CAROL WHITE When Saturn was founded back in 1985, it truly was a “different kind of car company.” Some would argue that it was a company way ahead of its […]
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Boomer Car Buyers Are Your Best Bet

62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby...

The Power In Numbers

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER Want to...

Off the Hook

Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE If you want to sell more cars, you have to get...

Why Do Women Visit More Dealerships Than Men?

How to convert extra visits into dollars for your dealership. BY ANNE FLEMING Women visit 30 percent more dealerships than men prior to buying a...

Creating the High-Performance Organization

Having a skilled and talented workforce is central to a healthy and profitable dealership. BY GREG SMITH Just imagine walking through the doors of your dealership...

Sales Consultant Recruiting Made Easy

Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS Easily...

3 Simple Google Tools That Every Dealer Should Be Utilizing

Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...
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