Steve Mitchell is a contributing writer and reporter for CBT News. He earned bachelor's degrees in Marketing and Television from the University of Texas in Austin and a Masters of Theology study from Dallas Theological Seminary in Dallas. His passion for automobiles lead him to become a creative director for automotive marketing ad agency. Most recently, he was the manager of interactive marketing for Mitsubishi Motors, NA.
The automotive industry is no stranger to the concept of sales hibernation. As a result, it is common for dealerships to experience a dip in sales during certain periods, particularly...
The Business Development Center (BDC) is the central nervous system of many auto dealerships. It's the hub that makes things happen and the lifeblood that keeps customers returning.
That's why BDCs...
To almost no one's surprise, the Federal Government's attempt at explaining the new consumer EV tax credit only caused more confusion. It was hoped that the so called "Inflation Reduction...
Google reviews are among the most popular and trusted sources for customers looking for feedback about a business. As automotive dealerships strive to stay competitive and remain top-of-mind with customers, displaying...
As we move deeper into 2023, you should keep an eye on a few digital marketing trends in the automotive industry. From new platforms to new strategies, here are four...
The Internet of Things commonly referred to as IoT, is a network of physical objects embedded with sensors and connected to the internet. This allows these objects to collect and...
In the past, traditional marketing was based a lot on trial and error. Dealerships would try different tactics and then wait to see what resulted in the most sales. However,...
The automotive industry is in flux and may be experiencing even more upheaval over the next six months. Small businesses like auto dealerships need to keep up with those changes...
In 2019, McKinsey said, "The automotive customer experience can often feel outdated and inferior, especially for younger customers, who seem to be losing interest in car ownership and prefer more...
Car dealerships have always been good at selling cars. But in recent years, how people buy cars has changed dramatically. So it shouldn't be a surprise to you to hear more and...