Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
2019 was a big year for electrification at the Geneva International Motor Show with dozens of all-electric vehicles and hybrid models creating quite the stir. Sadly, the 2020 Geneva Motor...
The cool weather is giving way to longer days and warmer temperatures. Car salespeople are looking forward to a new season: spring sales season. Every year, depressed winter car sales...
A quick look is all it takes to know that vehicle technology has taken huge leaps in recent years. Bluetooth, Apple CarPlay and Android Auto, GM’s OnStar, and dozens of...
Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily as effective as it is today....
It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century or so. Then, within the past...
A car dealer’s DMS system, or Dealer Management System, is a treasure trove. In its seemingly limitless functions, personnel make the cogs of the dealership wheel turn. But what makes...
Advertising is a significant investment for most car dealerships, rolling the dice with monthly ad spends in the thousands of dollars per rooftop. Many are just emerging from traditional ad...
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen...
Handwritten deals and rows upon rows of file folders are slowly giving way to new data management techniques, largely digital. 5G connectivity along with AI and connected vehicles creates a...
The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or to retire, only 39,000 new techs...