Facebook Helps Dealers Generate Leads With New Dynamic Ads
If Facebook were a country, its population of two billion would make it the largest in the world. Similar to Google’s internet domination, when people think of the word “social...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
About: Chanell Turner
Will Self-Driving Cars be the Demise of the Auto Dealer?
Steve Jobs, CEO, and co-founder of Apple had an interesting philosophy of figuring out what customers wanted. He felt it was Apple’s mission to bring consumers what they desired before...
The Month That Defied Expectations: October’s Auto Sales
2017 has been a rough year for many automakers. The industry as a whole experienced eight months of declining sales, with only a few manufacturers making positive gains. September brought...
What’s Up with Tesla? – $619 Million Loss Reported in The Third Quarter
Brené Brown, a research professor at the University of Houston Graduate School of Social Work, once said “There is no innovation and creativity without failure. Period.” This week’s Q3 earnings...
Increasing Consumer Engagement and Trust: Five Ways Dealers Can Support Their Local Communities
According to a 2015 Nielson Global Corporate Sustainability Report, 66 percent of consumers are willing to spend more money with a company that has a sustainable brand. Regarding millennials, the...
Three Takeaways From AutoNation’s New Partnership With Waymo
Waymo’s Journey From Project To Company
Waymo has had a long journey from Google side project to its own viable company. In 2009, Google began testing driverless car technology with 100-mile...
Addressing High Turnover: Five Ways Dealers Can Attract And Retain Millennial Talent
We live in a world ruled by technology, but people are still essential to the car buying process. The most valuable component of any business is human capital, and the...
The Move Toward Digital Transactions: 4 Ways Dealers Can Embrace A Paperless Car Buying Process
According to a study by ACI Worldwide, 56 percent of bills were paid online in 2016. Over 50 percent of Millennials, Gen Xers, and Baby Boomers all participated in digital...
Securing The Sale: Five Ways Dealers Can Keep Customers Coming Back
Understanding Why We Buy
Why do we buy the things we do? How do we decide to purchase items as small as a pen to as large as an automobile? According...
5 Best Practices For Your Website From An Online-Only Dealership
Websites are essential components of a business strategy. In the late 1990’s they were “digital business cards,” primarily informing customers about the offerings of companies and contact information. Now, they...
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