Search Engine Optimization (SEO) is a concept you may have heard your marketing team discuss or throw around. As a dealership owner, you have a lot on your plate, so it...
In today’s world, the automotive industry is far from business as usual. A lot has happened in the past few years to make the task of selling cars a lot...
Service technicians have never had an easy job. Depending on the car, the service needs, and potential accident damage, technicians have their work cut out for them. However, what happens...
It is not hard to see how much the workplace has evolved over the years. As generations mature and enter the workforce, the culture of the work environment has changed...
When you think of your leadership style, what comes to mind? Through the day-to-day tasks of managing various departments, collaborating with co-workers, ensuring customers have an excellent showroom experience and...
As the saying goes, “all good things must come to an end.” The early-to-mid-year lift in auto sales hit a snag in July. Compared to the same time last year,...
When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads...
No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience when it comes to engaging with...
Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions for items related to the current...
By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already estimates that number to reach $3.3...