DAYTON, Ohio and FORT LAUDERDALE, Florida – September 1, 2026 – Reynolds and Reynolds today announced a partnership with RockED, the premier people development platform for the automotive industry. Trusted by OEMs and top dealerships nationwide, RockED bridges the gap between knowledge and execution with short micro-training videos designed to improve employee understanding and capabilities.
“Reynolds continues to invest heavily in the success of our customers. From our award-winning Technical Assistance Center to the Help Center built into our products to our Reynolds Performance Managers who are in stores every day, making sure our customers get the most out of their products is central to helping them be as successful as possible,” said Chris Walsh, president and acting CEO of Reynolds. “And we are expanding our investment by partnering with RockED to deliver additional, ongoing training.”
“Dealerships often have great tools, but not everyone in the store has fully mastered them,” said Matthias Stoever, co-founder and CEO of RockED. “The dealerships we have worked with have found that short micro-training videos have had a big positive impact on product adoption, and that’s led to big ROI increases.”
“RockED has proven it’s a true leader at helping dealerships increase utilization, and they fit perfectly with our philosophy of putting the dealership’s success front and center,” said Walsh. “We couldn’t be prouder and more excited to be partnering with them to provide additional training that will help our customers win more.”
The training on RockED’s mobile app will help dealership teams get the most out of products like AutoVision and FOCUS. The training emphasizes best practices and key workflows to support stronger adoption and utilization.
“We believe that utilization drives the most lucrative outcomes,” concluded Walsh. “That is why we continue to invest in our customers’ success through partnerships like this one. Staff that is continuously trained to get the most out of their tools will make the dealership more profitable.”
Training modules will be available this October. For more information about RockED’s platform and how to access training, visit rocked.us.
About RockED
RockED is the premier people development platform for the automotive industry, supporting the entire employee lifecycle from pre-hire and onboarding to upskilling and career transitions. With microlearning content, gamified delivery and real-time feedback, RockED is educating the automotive workforce and solving the industry’s greatest business challenges. For more information, visit https://www.rocked.us/.
About Reynolds
Reynolds and Reynolds is the leading provider of automotive dealership technology, award-winning support, and document services. With its Spark AI Unified Data Layer backed by decades of leading innovation, Reynolds is advancing artificial intelligence and robotics to help dealers better engage consumers, drive more efficient operations, and increase profitability. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)
