The automotive industry is mourning the loss of Jim Ziegler, a legendary figure known for his passion, humor, and unwavering advocacy for dealers. Ziegler, widely recognized as the “Alpha Dawg,” left behind an enduring legacy that shaped countless careers and transformed dealership operations. In today’s special episode, several of his closest friends and colleagues join us to remember Ziegler and discuss the impact, influence, and lessons he imparted to the automotive industry.
Don Hall, president and CEO of the Virginia Automobile Dealers Association, recalled the deep regret he felt for not reaching out to Ziegler sooner. He emphasized the importance of recognizing those who make a difference, urging the industry to slow down and appreciate the people who shape its future. Hall also admired Ziegler’s ability to evolve with the industry, highlighting his willingness to embrace technology and change.
April Simmons, corporate internet and marketing director at Horn Auto Group, reflected on Ziegler’s unwavering dedication to the industry, even in his final months. Despite knowing his condition was terminal, he remained focused on helping others, continuing to speak, mentor, and offer guidance. She described him as one of the most selfless individuals in the business, always prioritizing the success of those around him.
Jennifer Briggs, dean of the Auto Diesel Institute of Michigan, shared her admiration for Ziegler’s larger-than-life presence and lasting mentorship. She recalled their first meeting, where he made her feel like an equal despite his legendary status. Briggs noted that beyond building a successful business, Ziegler and his wife, Debbie, built a legacy of mentorship that will continue to inspire future generations.
Sean Bradley, president of Dealer Synergy and host of the podcast Millionaire Car Salesman, reflected on his personal and professional bond with Ziegler, spanning nearly two decades. Their relationship extended beyond business, as they shared family vacations and personal milestones. Bradley described Ziegler as not only brilliant but also one of the funniest people he had ever met. He credited Ziegler with shaping his career, introducing him to the National Speakers Association, and reinforcing the importance of standing up for dealers. He encouraged others to cherish their relationships, as time is never guaranteed.
Jim and Debby Ziegler
Ziegler’s reputation as a fierce advocate for dealers was widely recognized. He was known for his outspoken nature, willingness to challenge industry norms, and deep understanding of dealership operations. Hall likened his presence to that of a political powerhouse—one of a kind and irreplaceable. He recalled a conversation where Ziegler stressed the importance of staying relevant in an evolving industry, a lesson that remains crucial for today’s automotive professionals.
Beyond his industry expertise, Ziegler was defined by his generosity, mentorship, and relentless drive to support others. His influence spanned decades, and his teachings will continue to guide the next generation of automotive leaders.
In honor of celebrating Jim’s life, a viewing will be held on Thursday, March 6, followed by a funeral service on Friday, March 7, at the Memorial Park Funeral Home & Cemetery in Flowery Branch, Georgia.
“Jim overcame a lot to be extraordinarily successful, and he didn’t do that overnight. He did it with a lot of work, enthusiasm, and drive. There is no one that is Jim Ziegler in our industry today.” – Don Hall
“Even when he knew it was terminal, he was still giving to everyone. He was more worried about everybody else, how he could serve, and how he could help. He was giving back all the way to the end.” – April Simmons
He is the realist celebrity I've ever met in my whole life. Jim and Debbie have built an amazing business. But so much more than that, they've built a legacy of people they've mentored and inspired." – Jennifer Briggs
"Jim personified the phrase 'dealers' advocate.' His entire essence was there to protect automotive professionals and dealers. He would go against anybody or anything that he felt would infringe upon any of us." – Sean Bradley
