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Steve Carlisle

GM North America Undergoes Leadership Shuffle, Steve Carlisle Becomes President

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Effective September 1st, GM North America is shuffling the leadership deck. Steve Carlisle is to become the executive vice president and President of GM North America. As a career General Motors employee, Carlisle is tasked with navigating through a challenging recovery and a dynamic shift into alternative mobility. In GM’s press release regarding the leadership […]
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advertising

The Attribution Revolution and How It Can Maximize Your Dealership’s...

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 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key study at the 2019 Google Think Auto conference, which discussed several industry trends including the importance of marketing attribution. In this segment, Brian asks the important question, “Can Your Dealership […]
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F&I

Where Does F&I Fit into Your Dealership’s Digital Retailing Strategy?...

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 Looking to add more money to your bottom line by way of your finance department and dealership? CBT News sits down with Adam Marburger, F&I expert and President of Ascent Dealer Services, and Paul Brown, Vice President, to discuss solutions, training, and digital retailing within a dealership’s F&I Department. Adam tells CBT News that […]
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Border Tax

John Mendel of Honda talks about the impact of a...

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