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digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
advertisingvideo

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian...

 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...
Shep Hykenvideo

Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken,...

 When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common...
voicemails

Five Ways to Optimize Voicemails and Convert Leads for your Dealership

Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the...

Finding Your Drive to Succeed

Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...