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dealers

Why Dealers Need to Be More Transparent with Data, Communication, and Pricing

Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can...
conferences

Why Dealers Should Send Their Employees to These 5 Upcoming Automotive Conferences

Auto dealerships are always looking for new strategies that will help them keep up with (or pass) their competition. Many individuals think of conferences...
coach

Anybody Can Coach Customer Service if They Have the Right Approach

In a previous article I wrote about dealing with angry customers by acknowledging their concerns, responding with what you can do versus what you...
car buying

Selling the Car Buying Experience: Five Ways to Better Engage Customers

Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the...
study

4 Essential Takeaways from Cox Automotive’s Latest Dealership Staffing Study

When it comes to any workforce, the most crucial element is human capital. The skills, knowledge, and experience of those you hire will either...

Hiring the Right People for Your Dealership

On this week's episode of On the Mark, Mark Tewart talks about hiring the right people that improve your dealership culture and environment, making...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Which F&I Products Should You Sell Online?

On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...