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women

Marketing to women in the post-COVID world

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We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no time at all while managing homeschooling, work, and relationships.  It shouldn’t come as a surprise that consumer women are adapting their behaviors to adapt to this new normal, and that means they’re […]
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loyalty

Tips for adding ownership value, loyalty in an increasingly digital industry

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In Cumming, Georgia, John Edwards and his wife, Lauren Sanchez have set Dec 12 as the first Saturday class at their service shop. Their independent repair facility will host classes that teach vehicle care basics and driver safety to new drivers in their community.  Edwards came up with the idea after learning about a recent tragedy. He said, […]
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