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departments

Competition Between Your Departments Is Great, But Don’t Let It Become A War

I am betting you have experienced this pain as a dealer too many times: The new car department constantly fights with the used car...
customer

The Most Profitable Business Strategy Is Your Current Customer Base!

Almost Every Dealer, CEO, President VP of Sales and Manager that I speak to these days in the automotive dealership business constantly emphasizes building...
onboarding

Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One

It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
Xtimevideo

How Xtime is Working to Increase Customer Loyalty in the Service Department – David...

Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with David Foutz, Vice President of...
Forcevideo

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing Efforts – Cody...

Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video...

Creating a Video Culture at Your Dealership

 On this week's episode of Kain & Co., David Kain talks about how you can engage with your customers by using the power of...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...