Customer experience expert Shep Hyken says trust, not satisfaction, is the metric that determines whether a customer returns or walks away for good.

How dealers can build trust to keep customers coming back

Jason Becknell - May 7, 2026

One of the most valuable assets a dealership can have is not its inventory or even its service department. It's trust. Lose it once, and you could lose that customer...

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How dealers can build trust to keep customers coming back

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