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Sales Language

It’s Time to Modernize your Dealership Sales Language

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It’s kind of nostalgic to listen to car salespeople talk with customers on the phone, either in live calls or when leaving voicemails, and hear language that I was taught back in 1982 when I started in the auto business. As difficult as it is to teach adults new strategies and tactics, I marvel when […]
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Jenn Reid

CBT Automotive Newscast for February 11, 2020

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Today on CBTNews.com - Tuesday, February 11th, 2020: How Technology is Helping to Bridge the Gap Between Online and Showroom Shopping - Jenn Reid, Equifax On...