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scilicetvideo

Why Your Dealership Can No Longer Use a General Approach to Incentives – Tom...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Tom Murphy, Founder and CEO of Scilicet and Dave Zuchowski, Former...
video

Creating a Highly Personalized Online Experience for Your Consumers – Jessica Stafford, Autotrader

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Jessica Stafford, Senior Vice President and General Manager at Autotrader and...
Tim Coxvideo

How New Technology is Shaping Digital Retailing Strategies for Dealers – Tim Cox, CarNow

CarNow's Senior vice president of Sales and Co-Founder, Tim Cox, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to...
WeDrivevideo

Where Does Direct Mail Fit in Today’s Auto Marketing Strategy? WeDrive’s Eric Mercado Tells...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Eric Mercado, President of WeDrive Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: People that are...
lead

Is Your Dealership Using Interactive Lead Forms?

Dealership Internet managers have two primary goals. The first obviously is to sell cars. The second goal (not to be confused as a secondary...

Creating a Video Culture at Your Dealership

 On this week's episode of Kain & Co., David Kain talks about how you can engage with your customers by using the power of...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...