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How dealers can drive more customers to their inventory with Google...

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Google is making things a little easier for car dealers and potential customers with the recent launch of vehicle ads. Ken Garff Automotive Group...
Gole

How to improve your car dealership’s online retailing strategy – Lissette...

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Despite the industry’s inventory and chip uncertainty, retail automotive has continued to shift and evolve online. Today’s successful dealerships are offering the entire vehicle...
guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital marketing

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...
Google Head of Auto Retail Lissette Gole

Google’s Head of Automotive Retail Lissette Gole, discusses 4 industry trends...

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The COVID-19 pandemic brought many changes to the automotive industry. Dealers discovered new ways to manage associates, interact with customers, and conduct daily business....
automotive retail

CBT automotive newscast: September 10, 2020

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Today's Featured Interview: Google's automotive retail head Lissette Gole, discusses meeting modern consumer demands Digital retailing has become a necessity for dealers in the midst...
Lissette Gole

Google’s automotive retail head Lissette Gole, discusses meeting modern consumer demands

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 Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of...