Tag: Jeff Wyler

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marketing

Moving marketing to an increasingly online environment

Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global industry leaders have had to adjust their strategies to unveil…

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Mitsubishi

Mitsubishi connected car tech exemplifies a tool for customer retention

On Wednesday, Mitsubishi Motors announced that Eclipse Cross drivers will be equipped with connected car tools to accentuate the ownership experience through the My MITSUBISHI CONNECT app. In a press release, Mitsubishi Motors North America said that they’ve partnered with…

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Nikola

SEC probing Nikola, shares fall again

Phoenix-based Nikola Corp. is the latest company to be in the SEC’s hot seat after short-seller Hindenburg Research accused it of being engaged in “intricate fraud” by over-exaggerating the capabilities of the electric trucks the company is building. The DOJ…

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dealer

How an unsafe vehicle traced to Georgia independent dealer serves as warning

Channel 2 Action News published a story on Thursday of a vehicle sold to a retail customer that had been improperly repaired after a collision. The 2015 Toyota 4Runner had been purchased from an independent dealership in 2018 and, after…

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Tom Dartvideo

ADAA president Tom Dart discusses current industry conditions for Alabama dealers

Hurricane Sally recently made landfall in Alabama, but despite this setback, the auto industry remains strong. Today we’re talking to Tom Dart, president of the Automobile Dealers Association of Alabama. In this segment, Dart and anchor Jim Fitzpatrick first discuss…

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Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…

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Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

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The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

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