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Should your dealership go after women…when marketing and advertising?

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So here’s a question: do you ever see the day where your dealership will market and advertise just to women? Recently, we told you about a Bloomberg story that said single women are shifting the gender demographics when it comes to vehicle sales. In fact, this stat jumped out at us: from 2010 to 2015, […]
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Five tips that will keep your dealership evolving into the tech...

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So, with the evolving tech world all around the auto industry, some people believe dealers will need to evolve as well to keep up. In a recent article by Forbes, it cites a Frost and Sullivan research report on the future of automotive retail. The report suggest the five functions dealers need to address in […]
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