Tag: four p’s people

lending

What is the State of Lending During COVID-19 and How Can F&I Adapt?

There has been a lot of talk and analysis over the last few months about how the car industry has had to adapt to...
sales

Carmakers Remain Hopeful Despite Disappointing Q2 Sales Results

Though not unexpected, the continued downward trajectory of car sales this year still hurts. Overall, top brands such as Ford, Fiat Chrysler, and General...
Adam Marburgervideo

Adam Marburger on How F&I Managers Can Further Support Salespeople

COVID-19 has dramatically changed almost every department in the dealership and F&I is no exception. Creating a high level of consumer engagement early on...

Fitting an Off-Road Presence into Your Dealership’s Marketing

In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road...

Peter Welch on Black Representation Among Dealer Body, ‘Absolutely Room For Improvement’

Homer B. Roberts was the first African-American new car dealer beginning in 1923 according to research conducted by historyofaacardealers.com. Roberts opened the gate for...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...