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marketing audit

Do You Need a Marketing Audit?

If you are wondering if you need a marketing audit, you probably do. When you are starting to see less revenue coming from your...
stair-step incentives

Stair Step Incentive Programs Aren’t All Bad

Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers. Programs that reward dealer volume sales, known as...
F&I Office

5 Simple Ways to WOW Buyers in the F&I Office

Dealers know that the one part of the car buying process that their customers dislike the most is the having to go into the...
AMP for email

Google’s New AMP Formats for Email and How They Could Benefit Auto Dealers

Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if...
sales

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...

Do you have your “E’s” turned up today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...

The 7 Circles of Internet Sales Success – Engagement

  Cory discusses the next circle in the 7 circles of high profit, high volume internet sales success: The engagement circle. Take a look.

Payment Packing

  On today's episode of F&I Today, Becky Chernek goes over how payment packing, when you disclose the initial payment to the customer that includes any...

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...