Tag: defensive
The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz, PPADV
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment,...
Used Car Sales Could Win Out If Customer Fears are Quelled
J.D. Power forecasted that dealers would face higher prices for used car inventory after a strong start to pre-owned sales in 2019. Used vehicles...
The Right Time to Move to Digital Retailing?
Throughout the rest of 2020 and potentially for years to come, customers’ senses will be heightened to being among groups of people in public....
Get Back to the Phone Basics in the Face of COVID-19
The phone remains a critical tool in every dealership department amidst the chaos of COVID-19. This season of life is unprecedented, challenging, and unpredictable....
3 Unique Ways F&I Can Leverage the Online Delivery Process During COVID-19
Traditional dealers have struggled in the last few years with how to handle the online F&I process. Many have resisted it but now with...
Selling Your Customer’s Story to the Bank
Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...
March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...
Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...
The Importance of Confirming Appointments
On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...
Are You Presenting Your Menu the Right Way?
On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
