If insanity is doing the same thing over and over again and expecting different results, it’s time to stop the insanity of the majority of dealership marketing. Today’s customers don’t...
Artificial Intelligence, or AI, is changing the way many in the industry navigate retail automotive, and dealers are seeing the benefits. According to a recently released study from CDK Global,...
Every great relationship is rooted in trust. If a customer does not trust you or your business they will most likely take their money elsewhere. On today’s show, we welcome...
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated more with them than another dealership...
It's a competitive market out there... One that we haven't seen in a long time. That means the loyalty aspect of the car buying process is critical, especially when your...
In today’s CBT Newscast for Wednesday April 26, 2017:
Dealers Are Overestimating Trust from Customers
Joe caught up with Patrick McMullen, Sr. VP Strategy & Innovation at MAXDigital, at the J.D.Power Forum...