Tag: CEO and Founder

online

Moving marketing to an increasingly online environment

Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global industry leaders have had to adjust their strategies to unveil…
Erin Kerriganvideo

Erin Kerrigan discusses findings from the Kerrigan Advisors Q2 Blue Sky Report

Kerrigan Advisors recently released their Blue Sky Report that covers the overall buy-sell market and M&A activity in the auto retail industry through the second quarter of 2020. On today’s show, we’re pleased to welcome back Erin Kerrigan, founder and…

Ford set to begin production of the all-electric F-150

The concept of an all-electric Ford F-150 has been anticipated for a while, and the automaker is taking the first steps to move from a concept to production. In a press release, Ford confirmed plans to begin construction of the…
Mitsubishi

Mitsubishi connected car tech exemplifies a tool for customer retention

On Wednesday, Mitsubishi Motors announced that Eclipse Cross drivers will be equipped with connected car tools to accentuate the ownership experience through the My MITSUBISHI CONNECT app. In a press release, Mitsubishi Motors North America said that they’ve partnered with…
Victor Antoniovideo

4 strategies to make your sales department more effective – Victor Antonio

Sales managers often find themselves looking for ways to motivate their teams to take the next step in their development. Here to discuss four strategies that can take your sales department to the next level is Victor Antonio, renowned sales…

Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…