Tag: car dealer news
Integrating technology and human touch in car sales: Striking the balance...
Technology is changing how consumers shop for and buy cars. Yet chatbots, virtual reality applications, and artificial intelligence haven’t eliminated the need for human...
7 strategies for dealerships to enhance customer satisfaction
In the auto industry's competitive landscape, dealerships must prioritize customer satisfaction to achieve success. Satisfying customers acts as fuel, driving growth and profitability for...
How Honda is making progress on inventory, EVs and affordability —...
On this episode of Inside Automotive, CBT News anchor Jim Fitzpatrick is joined by Bill Feinstein, President of Planet Honda in New Hampshire, General...
3 low-cost ways to help dealership employees reduce financial stress
Looking for a competitive edge amid an already insanely competitive automotive marketplace?
Many employers lean towards lead generation and digital marketing as a solution.
“If only...
Different shoppers mean different customer service practices — Matt Wahnon |...
Today's car buyers are increasingly diverse and complex, which means dealers must constantly refine their customer service practices. On this episode of Inside Automotive,...
Forward-thinking dealers see greater fixed operations profit, efficiency
Forward-thinking car dealers have seen fixed operations department profits and efficiency significantly improve over the last year, according to new research by Cox Automotive.
As...
How ARRA is looking to upend the direct-to-consumer EV market —...
Dealers concerned about OEMs and industry disruptors that aim to sell electric vehicles directly to consumers may have a possible solution in ARRA, a new...
3 tips for helping trade-in customers with negative equity — Sean...
The number of consumers with negative equity has grown in the post-pandemic era, making trade-ins more difficult for all parties. On this episode of...
Driving diversity: Embracing inclusion for automotive retail success [Part 1]
Focusing on diversity and inclusion in the automotive industry has shifted from being a "nice-to-do" to an essential business initiative. Many automakers have started...
5 cutting-edge digital tools to enhance your dealership’s website
A dealership's website is the center for their public communications. The content on your website and how well things work together from trade in...
