Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
A Look at Changes Coming to F&I in 2020
A new decade is here and with it, a lot of speculation on what the state of the auto industry will look like in...
Dealership Emails Going to SPAM? Here’s What To Do
0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!!
What was your first reaction to the line above? Did you cringe?...
7 Dealership Practices That Preston Auto Group is Focusing on in 2020
On today’s show, we’re pleased to continue our conversation with Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital...
Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
How to Deal With a Best Price Shopper
Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....
Being Personable When Handling Internet Leads
On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...
Recruiting in the Modern Age of Automotive
On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
