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BDC

3 tasks BDC staff should handle and 3 they should not

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The Business Development Center (BDC) is the central nervous system of many auto dealerships. It's the hub that makes things happen and the lifeblood...
loyalty marketing program

5 effective ways to sell the value of the phone call

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains the best ways to create value for every lead that...
David Kain

2020 Best Practices: The Importance of Personalizing Your Customer’s Buying Experience

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As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the...