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customer experience

Tips for Creating a Premier Customer Experience on a Budget

Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...
digital communication

The Importance of Communicating Digitally With Automotive Consumers

As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along...
video

AutoNation CEO Cheryl Miller Discusses Market Disruptors, Industry Turnover, and Tariffs (Part 2)

In part two of this CBT News exclusive, our host, Jim Fitzpatrick continues his conversation with Cheryl Miller, AutoNation's first female CEO, and first-ever...
Jeff Havensvideo

The Keys to Creating a Healthy and Vibrant Culture in Your Dealership From the...

On today’s show, we’re pleased to welcome back Jeff Havens, business development trainer and author of the best selling book, “Unleash Your Inner Tyrant!”...
ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...

Using the Right Language When Speaking to the Customer

Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...

Automotive SEO Strategies

On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...

Special Guest Kim Skaggs Discusses How to Reduce Mistakes When Registering...

On this week's episode of F&I Today, host Becky Chernek is joined by special guest Kim Skaggs, CEO of 50 State DMV. They discuss...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...