average ATP

New-vehicle prices rose in April, but the gains fell short of the historical average, with wide variation across brands and segments, according to Kelley Blue Book.

New-vehicle prices rise in April, but the pace is cooling

Jason Becknell - May 13, 2026

On the Dash: New-vehicle ATP rose 1.8% year over year in April, below the 3.6% long-term average. Ford and GM posted strong gains while several luxury brands saw transaction prices...

Market Reports Articles

New-vehicle prices rise in February as EV gap narrows, KBB reports

Jaelyn Campbell - March 11, 2026

On the Dash: New-vehicle prices are rising above long-term averages, but most volume is in segments below the $50,000 industry average. EV prices are moderating while incentives are increasing, creating...

Data & Analytics Articles

average ATP

New-vehicle prices rise in April, but the pace is cooling

New-vehicle prices rise in February as EV gap narrows, KBB reports

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