Driving Solutions on CBT News explores the latest innovations in retail automotive, featuring expert insights on evolving dealership values, ownership trends, digital retail, and customer engagement strategies.
Driving Solutions on CBT News explores the latest innovations in retail automotive, featuring expert insights on evolving dealership values, ownership trends, digital retail, and customer engagement strategies.
Dealers often prioritize their in-store activities over their digital retail operations due to a lack of trust in modern technology and today's car buyers. However, not only are both approaches inextricably linked, but many buyers prefer to use a combination of the two when shopping for vehicles. This puts storefronts without a flexible sales process at a disadvantage when serving these consumers, whether online or inside the dealership.
On this episode...
Many of today’s automotive consumers do a bulk of their shopping online, so there’s extra pressure on dealers to make sure transactions are done smoothly and stay consistent to the...
The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for the retail automotive sector, whose consumers...
Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how they record and use customer information,...
Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility. To achieve long-term success, dealers and...
Selling cars and trucks online with automotive e-commerce is now a reality, but many dealers are still confused about whether digital retail is good for their businesses. After all, the...
The electric vehicle segment has undeniably reshaped the way the automotive industry and its consumers think about mobility. However, while the technology is exciting, dealers are facing considerable headwinds in...
In this era of fast-paced technological innovation and evolving consumer expectations, the retail automotive industry has found itself at the crossroads of providing a traditional dealership experience or developing new...
The automotive industry has experienced notable shifts in car buying behavior over the last five years, even in the commercial vehicle segment. Since 2022, fleet customers have been a primary...
Vehicle inventories have grown over the last year as supply chains around the world have improved but at the expense of dealership profits. After all, the more vehicles there are...