When it comes to loyalty reward programs, turning your target audience into repeat customers should be the ultimate goal. Why?
Selling cars has got to be one of the most rewarding jobs on the planet. There’s nothing like the smile
Today on CBTNews.com – Wednesday, October 2nd, 2019: Making Social Media Marketing Part of Your Dealership’s Overall Culture – Rudy
It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads
Titles. Do they matter and if so, do they matter to the person who has the title or the person
On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation
Today on CBTNews.com – Tuesday, October 1st, 2019: How to Use Predictive Analytics to Give Customers the Convenient Experience They
How are you communicating with your customers? Are they confused because you’re addressing things they’re not interested in hearing
Cox Automotive’s Dealership Staffing study pointed out some worrying hiring trends in the auto industry. It found a 40% overall
In today’s edition of CBT News, Jim Fitzpatrick sits down with Alex Damoorgian, President and General Manager at Mike Maroone