Jennifer Suzuki’s ‘competitive not complacent’ mindset for progressive car dealers

Before the competition and inventory ramps back up, now is the time to make sure your house is in order. Joining us now to talk about what she’s seeing in terms of salespeople and what she’s recommending for her clients is Jennifer Suzuki, President of e-Dealer Solutions and acclaimed sales trainer.

Suzuki focuses on strengthening sales teams’ mentality and processes. She also works with managers to embrace new ways of leading teams, coaching, and training on digital selling skills.

From her perspective, progressive dealers are looking for ways to stay competitive. They’re looking at this time to sharpen their strategies, even when times are good. These dealers don’t want their teams to get complacent and stop developing their skills sets.

People that got into the industry in the last 24 months might be thinking that this is an easy industry and it will always be easy. However, Suzuki believes, like many, that within the course of the next year or 18 months, inventory levels will be back to pre-COVID levels. Now is the time to ask yourselves – what have we done to ensure that can thrive during the inventory shortages? Suzuki adds, that smart dealers have leveraged a lot of technology into the sales process.

“It’s more of the way that we represent ourselves to consumers and how we provide a more seamless, effortless car buying experience,” says Suzuki. “And be able to leverage that in the conversations because customers don’t know what we all bring to the table.”

Jennifer Suzuki has 25 years of experience in the automotive industry including dealership sales training, NADA Show speaker, guest instructor at the NADA Academy, and State Association initiatives. In 2002, Suzuki founded e-Dealer Solutions, a training solutions company that focuses on improving dealership processes from sales to management.

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