The effect of the novel coronavirus has yet to recede in the United States, and the overall consumer sentiment among Americans is split between anxious and confident. In addition to...
Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the profile of being low-cost and effective...
On this week's episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from 13.39 in 2019. The inventory of...
Today's Featured Interview:
CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx
From the beginning of the COVID-19 pandemic to now, digital marketing in auto retail has undergone a tremendous...
In light of the COVID-19 pandemic, many dealers have adopted digital retailing technology on their website to meet consumer demand and facilitate an uptick in online sales. However, dealers still...
Like many industries nationwide, automotive retail has had to pivot and figure out ways to do business digitally. The used-vehicle market is no different. Joining us to talk more about...
Today's Featured Interview:
Jenell Ross on Creating More Opportunities for African-Americans in the Retail Auto Industry
In the midst of racial injustice and surfacing throughout the United States, businesses are turning their...
In the midst of racial injustice and suffering throughout the United States, businesses are turning their focus toward diversity and inclusion. Several retail automotive groups are taking a stand and...
Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time frame, a few key principles can...
Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April...