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Tesla dethrones Ford in brand loyalty, Fisker expects first Ocean EV deliveries, EV battery recycler receives millions

Inside Automotive

S&P Global Mobility Market ScanS&P Global Mobility and Market Scan: A new digital retailing powerhouse
Automotive analytics firm S&P Global Mobility recently announced the acquisition of digital retailing platform Market Scan. On this episode of Inside Automotive the Managing Director and Vice President of S&P Global Mobility, David Mondragon and Rusty West, the President and CEO of Market Scan, join host Jim Fitzpatrick to discuss their plans after the merger, and what they envision for dealers in the online car sales space. Watch the complete segment here.

Top Stories

brand loyalty
Image Source: Tesla supercharger pilot gallery

According to the S&P Global Mobility and Automotive Loyalty Awards, published on Feb. 27, Tesla has dethroned Ford in the category of overall loyalty to make, which Ford has held for 12 years. General Motors kept the title of overall loyalty to manufacturers for the eighth consecutive year and 19th time in the past 27 years due to inventory levels for GM’s sport utility and pickup trucks meeting consumer demand. Read More

Ocean EV
Fisker Ocean Big Sur Blue in Southampton, New York

In its fourth quarter and full-year financial report, electric vehicle startup Fisker, Inc. announced that the first deliveries of its inaugural vehicle, the Ocean EV, would begin in spring. Despite the brand’s association with luxury, the Fisker Ocean seems to be targeting a wider market, for whom affordability and efficiency are key. If the company’s testing data is to be believed, the electric SUV/Crossover will have over 350 miles in range, well above the industry’s 2021 median of 234 miles. Read More

Li-CycleYesterday, Lithium battery recycling company Li-Cycle announced it would be acquiring a $375 million conditional loan from the Department of Energy. The loan is intended to fund a new Li-Cycle facility near Rochester, New York. The plant will be the “first commercial hydrometallurgical resource recovery facility” in the U.S. While the company’s current factories will continue breaking electric vehicle batteries down. Read More

master planOn March 1st, Tesla will have its first investor day event at its Gigafactory in Austin Texas, where Elon Musk will reveal his latest Master plan for the company’s future, which he calls “the path to a fully sustainable energy future for Earth.” However, recalls, product delays, claims of union busting, dramatic stock swings, elevating competition, and an upcoming regulatory crackdown are all working to endanger Tesla’s position as the market leader for EVs. Read More

For Dealers

Auto dealership employees discuss career development planWhy career development plans are crucial for staff retention
The ultimate goal of most job seekers is not only to land employment but to find jobs that can be made into careers. Similarly, hiring managers are looking for employees who will be strong assets to their companies for a long time. Aside from outlier years such as 2021, dealerships have historically seen high turnover rates due to pay dissatisfaction and demanding hours. Read More

image SEOIs image SEO important for car dealers?
From 2016 to 2018, image searches grew by 60%, according to Google. Today, more consumers are centering their searches around photos, which is excellent news for a sector centered around aesthetics — like the automotive industry. Image search is a viable way for potential car buyers to locate your dealership online. Read More

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