ATLANTA, GA. (PRWEB) APRIL 08, 2015
Jim Fitzpatrick, founder and president of CBT Automotive Network announced today the launch of a new website and monthly print publication specifically targeted toward retail automotive fixed operations. “ServiceDriveToday.com and Service Drive magazine will both focus on the news, information, trends and training that dealership service departments rely on to operate highly successful and profitable fixed operations,” said Fitzpatrick, adding that currently there are no other online video channels addressing this area of dealership operations.
Both the website and the magazine will launch in May. ServiceDriveToday.com will feature a daily newscast hosted by award-winning anchors Bridget Everett and Russell Brown. It will also have video-rich content to help service directors and managers run more profitable fixed operations. Through its partnership with leading trainers in the fixed operations business, ServiceDriveToday.com will deliver valuable video content to help dealerships drive profits in their fixed operations, and its programming will feature interviews with some of the industry’s biggest names in the retail auto service sector.
Service Drive magazine will be packed full of useful information and best practices from some of the nation’s largest automotive groups and industry trainers. Unlike any other magazine in the service sector today, Service Drive will reach twice as many people twice as many times. “The website will have a reach of more than 50,000 service personnel each day, while the magazine will be delivered each month to more than 17,000 service directors and managers in the U.S. and Canada,” said Fitzpatrick. “In addition, Service Drive magazine will be electronically delivered to 50,000 service professionals each month.”
ServiceDriveToday.com and Service Drive magazine join the company’s other media sources CBTNews.com and Car Biz Today magazine.
CBTNews.com is an invaluable, online news source for leaders in all areas of dealership management. It has a daily newscast that brings up-to-the-minute news and information relevant to franchised dealers. It also features weekly programming segments on specific areas of management including F&I, marketing, fixed operations, and sales and leadership training.
Car Biz Today magazine brings its readers in-depth interviews with the dealers who are shaping the future of the retail automotive industry. The very best advice and information on operating a profitable dealership in today’s marketplace can be found every month in the pages of Car Biz Today.
For more information, visit ServiceDriveToday.com or CBTNews.com.
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About CBT Automotive Network
CBT Automotive Network/Car Biz Today is an online news source dedicated to providing the retail automotive industry with news, information, trends, sales and management training and industry event coverage through various forms of multi-media journalism. The online news sources have more than 100,000 subscribers made up of new car dealers and their personnel, while its print publications, Car Biz Today magazine and Service Drive magazine, reach more than 17,000 new car franchises in North America. CBT Automotive Network is headquartered in Atlanta, Ga.
Contact:
Carol White
cwhite@CBTNews.com
